STEVEN PICANZA

Shaping Brand Experiences Since 2008 

Consulting

Working with brands and agencies, my goal is to leverage agile strategy with design thinking to solve complex brand and business challenges.

Educating

Creating a positive ecosystem between student and instructor, my mission is to foster the next generation of business leaders through my highly engaging and interactive approach to education.

Speaking

Speaking on topics such as branding, marketing, customer experience, and the future of brand innovation, I'm an acclaimed international speaker sharing the stage with the worlds top brands and thought-leaders.

Award Winning

As a global brand strategist, podcast host, international speaker and educator, my  core purpose is centered around connecting people, products, and organizations with their core audience. In addition to running Latin & Code with Melissa, I’m also a strategic advisor to brands, agencies, and start-ups through my role with The Agency Guy.

 Over the course of my career, which has seen me go from professional musician, to agency owner, to start-up founder, I’ve worked with some pretty amazing brands such as The Art of ShavingMGM ResortsActive.comLacosteIDG MediaPieologyOpenEye GlobalBoston & Denver Ski ShowACE HardwareSecuritas Security Services, and Madame Tussauds, to name a few. 

In addition, I also hold an Executive Board member position with The San Diego Entertainment & Arts Guild, a non-profit organization I helped create in 2009

What People Are Saying

If you have the opportunity to hear Steven lecture on branding, don't hesitate. He has a mastery of the subject, the wit of a Jersey Italian, and great energy, so it all seems fun while you are learning - a lot. The seminar I attended was jam-packed with information and he graciously extended himself to talk afterwards with those of us who are struggling with some aspect of branding and marketing. Hire him to speak, work with him on branding your business - either way, you won't be sorry.
Julie
Former Student
Steven led the session for personal brand management and digital brand management for my graduate class in New Media Marketing. He superbly provided the class with a very practical and user-friendly approach to complex personal branding and digital marketing challenges. He also provided valuable tips to help them develop excellent personal brand personas. Steven has also been a valuable educator for LeBow’s Digital Marketing Certificate program. I highly recommend him as an excellent speaker and educator in the digital brand management space.
Larry
Clinical Professor, Drexel University
Steven is a networker at heart with a great knowledge base in the marketing world. I met him as he taught a Digital Marketing class at Drexel. He used his network bring experts in the field so we could delve deeply, by gaining specific insight direct from industry experts, he's a team player and humble guy (For the record, I'm confident he very well could have taught the whole class but wanted to offer us the opportunity to hear from pros in the wordpress and visual design world)! His strengths are brought out in the spontaneous moments, answering questions and engaging in dialogue rather than just lecturing. To teach isn't to dump information but rather to facilitate learning, understanding and application. Steven does this in an approachable and warm way.
Lauren
Former Student & Client

Steven Has Shared The Stage
At The Following Events

  • New Media Europe
  • San Diego Entrepreneur Summit
  • University of California, San Diego
  • San Diego State University
  • SoCal Marketing Club 
  • Sam Adams Brewing The American Dream
  • San Diego Chamber of Commerce
  • Temecula Chamber of Commerce
  • SCORE
  • Digital Signage Expo
  • Bolo Digital Marketing Conference
  • Society of Experiential Graphic Design (SEGD)
  • EuroShop a GoGO
  • IED – The European Institute of Design
  • Bocconi University Entrepreneurship Club
  • Drexel University, Lebow College of Business
  • The Infopreneur Summit
  • In The Trenches MBA Program
  • The MARCC Academy
  • Leadership & Communications Expo

Steven Has Been Published On The Following Blogs & Podcasts

  • Advertising Week
  • About.Me
  • Marketing Land
  • HubSpot
  • SCORE
  • Startups.co
  • Buildings.com
  • Interiors & Sources Magazine
  • CIO Review Magazine
  • Huffington Post
  • iMedia Connection
  • Digital Signage Connection
  • Aviation Pros
  • The Pratt Retail Institute Journal
  • Business Collective
  • Retail Environments 
  • The Fierce Entrepreneur Podcast
  • Convergent AV / The AV Life Podcast