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Columbia Tower Club
Location
Seattle, USA
Collaborators
NewReach
Services
Brand Strategy
Brand Messaging
Sky's The Limit in Seattle
BRIEF
Working with our Seattle partner NewReach, we designed a brand strategy to meet the changing needs of a business-first membership club and community atop of the highest tower in downtown.
As a member of the prestigious ClubCorp family of properties, we needed to ensure the same milieu vibe was harmonized to meet the demand of a post-COVID business professional.
CONCEPT
We created a strategy that was aligned within their parent companies brand strategy. This included identifying key areas of opportunity and positing the club to differentiate today and have a foundation for tomorrow.
Creating campaign concepts that can be leveraged throughout the year, our aim was to mix creativity with hyper-focus.
OUTCOME
A brand strategy meant to inspire and usher in Seattle’s best, favoring an approaching and milieu brand voice, offering a name change to: Tower Club | Seattle. We offered a freshly framed concept to the Club: “Seattle’s only work/play community to gather and grow, combining an inclusive vibe and a sky’s-the-limit view.”
Work/Play Concept: Seattle’s only work/play community to gather and grow, combining an inclusive vibe and a sky’s the limit view.
Come for the view, stay for the…
