A brand strategy meant to inspire and usher in Seattle’s best, favoring an approaching and milieu brand voice, offering a name change to: Tower Club | Seattle. We offered a freshly framed concept to the Club: “Seattle’s only work/play community to gather and grow, combining an inclusive vibe and a sky’s-the-limit view.”
Work/Play Concept: Seattle’s only work/play community to gather and grow, combining an inclusive vibe and a sky’s the limit view.