JFS Delaware


The Agency Guide

Brand & Messaging Strategy
Web Strategy 

A foundation for the next 100 years


We came in to help a 100-year-old nonprofit organization position themselves to serve a larger demographic and guide them to aligning brand and marketing strategy. 


After leading multiple workshops with an internal ‘think tank’, we designed a brand and communication playbook to help guide their marketing activities.

This lead to creating the messaging and strategy for their 2021 annual campaign.


“In early 2020, JFS Delaware realized that it was time to refresh our brand, strengthen our messaging, and lean in to the challenges and opportunities that lay ahead.  The JFS team embarked on a very strategic branding effort with Latin & Code and we have been extremely impressed with every aspect of engagement.  Steven Picanza and his team are excellent listeners, extremely responsive, and extraordinarily knowledgeable and talented.  Together we’ve created a roadmap for the future that has strengthened our position with our clients, donors and the community. Latin & Code has helped JFS to THRIVE!” – Rosi Crosby 

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