INSTILLING LEADERSHIP INTO CIO’S GLOBALLY
[CASE STUDY]
Orchestrating and leading a massive rebranding effort, we brought in our creative partners from Movetic Creative to give our brand and marketing strategy a unique visual perspective. Working closely with them, we were able to transform their brand in 9 months during a time when their parent company, IDG, was also going through a global rebranding effort led by CMO Josh London.
The Work
- Internal brand discovery including stakeholder & staff interviews
- External brand discovery including member interviews & surveys, competitive analysis, and industry analysis + trends
- Strategic brand direction
- Backend marketing systems audit
- Change leadership
- Digital strategy including social media, email, SEO, paid ads, as well as earned and owned media
- Event strategy
- Content marketing strategy including membership funnels, white papers, and public/private webinars
- Overall creative direction
- Copywriting & messaging
- Sales & marketing staff training & coaching
- Membership journey strategy & consulting
From Sketch to Text
The Silver Addy Award Winning Web Experience
The Silver Addy Award Winning Web Experience
