INSTILLING LEADERSHIP INTO CIO’S GLOBALLY

[CASE STUDY]

Orchestrating and leading a massive rebranding effort, we brought in our creative partners from Movetic Creative to give our brand and marketing strategy a unique visual perspective. Working closely with them, we were able to transform their brand in 9 months during a time when their parent company, IDG, was also going through a global rebranding effort led by CMO Josh London.

The Work

  • Internal brand discovery including stakeholder & staff interviews
  • External brand discovery including member interviews & surveys, competitive analysis, and industry analysis + trends
  • Strategic brand direction
  • Backend marketing systems audit
  • Change leadership
  • Digital strategy including social media, email, SEO, paid ads, as well as earned and owned media
  • Event strategy
  • Content marketing strategy including membership funnels, white papers, and public/private webinars
  • Overall creative direction
  • Copywriting & messaging
  • Sales & marketing staff training & coaching
  • Membership journey strategy & consulting

From Sketch to Text

The Silver Addy Award Winning Web Experience

The Silver Addy Award Winning Web Experience

Download Our Free Brand Checklist

And increase revenue by keeping all your brand touchpoints consistent