Orchestrating and leading a massive rebranding effort, we brought in our creative partners from Movetic Creative to give our brand and marketing strategy a unique visual perspective. Working closely with them, we were able to transform their brand in 9 months during a time when their parent company, IDG, was also going through a global rebranding effort led by CMO Josh London.

The Work

  • Internal brand discovery including stakeholder & staff interviews
  • External brand discovery including member interviews & surveys, competitive analysis, and industry analysis + trends
  • Strategic brand direction
  • Backend marketing systems audit
  • Change leadership
  • Digital strategy including social media, email, SEO, paid ads, as well as earned and owned media
  • Event strategy
  • Content marketing strategy including membership funnels, white papers, and public/private webinars
  • Overall creative direction
  • Copywriting & messaging
  • Sales & marketing staff training & coaching
  • Membership journey strategy & consulting

From Sketch to Text

The Silver Addy Award Winning Web Experience

The Silver Addy Award Winning Web Experience