Building A Global Agency
[CASE STUDY]
We’ve worked with OpenEye Global since 2013, and see ourselves as their true interim CMO and marketing department. We helped lead their rebranding effort in 2014, and since then, have added brand, marketing, social, event, content, and thought-leadership strategy and execution.
The Work
- Strategic brand, marketing, PR direction
- External brand discovery including member interviews & surveys, competitive analysis, and industry analysis + trends
- Thought-leadership strategy and execution
- Backend marketing systems execution including CRM integration, email marketing integration and upkeep, and social media integrations
- Digital strategy including social media, email, SEO, paid ads, as well as earned and owned media
- On-going social media efforts
- Event strategy including N. America, Europe, and Asia
- Content marketing strategy including ebooks, white papers, blogs, guest article submissions, guest podcasting
- Started and currently still co-host of The Design, Culture, Experience Show
- Assist with overall agency creative direction
- Overall copywriting & messaging
- Sales & marketing staff training & coaching
- Presentation ideation and execution
Creating Future Perfect Experiences
Creating a Brand
Brand <> Culture
