Ultimate List of 100 Branding & Marketing Quotes

Ultimate List of 100 Branding & Marketing Quotes

Who doesn’t love a good quote? Whether it’s to get us inspired, motivated to rule the world, or just to help us get in the right mindset, quotes seem to never go out of style and always seem to help us when we need it the most.

That said, here’s our Ultimate List of 100 (or so) Branding & Marketing Quotes to rule your day

1. “Chase the vision, not the money; the money will end up following you.” – Tony Hsieh

Translation: Live by purpose and you’ll find your way

2. “In three words I can sum up everything I’ve learned about life: it goes on.” – Robert Frost

Translation: It’s not about what happens to you, but how you respond.

3. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

Translation: It’s not B2b or B2c, but P2P. People to People.

4. “Inspiration does exist, but it must find you working.” – Pablo Picasso

Translation: You gotta put the work in if you want the results

5. “Don’t worry about failure; you only have to be right once.” – Drew Houston

Translation: We’re all 1 step away from greatness. Remember that!

6. “Love the life you live. Live the life you love.” – Bob Marley

Translation: None needed…It’s Bob! 🇯🇲

7. “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan

Translation: Be the guide and solve the problem your customer has

8. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth

Translation: Follow those rules and dominate your market 📚

9. “Ideas are easy. Implementation is hard.” – Guy Kawasaki

Translation: If we all had a dollar for every million dollar idea — Imagine that!

10. “Life is either a daring adventure or nothing at all.” – Helen Keller

Translation: I choose adventure. You? 🚵‍♂️

11. “A picture is worth a thousand words, and your brand’s visual identity is worth much more.”

Translation: While not everything, your design matters more than you think (like a 🐝 to the world)

12. “The key ingredient to better content is separating the single from the stream.” – David Hahn

Translation: What do you do to make your content stand out and POP?

13. “If you’re going through hell, keep going.” – Winston Churchill

Translation: Welcome to hell where you’re welcomed to sell 🙂

14. “If you cannot do great things, do small things in a great way.” – Napoleon Hill

Translation: Everything we do should be deemed great. Life is a privledge

15. “If you are not a Brand, you are a Commodity.” – Phillip Kotler

Translation: Be something to someone or risk being nothing to everyone

16. “Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” – Jay Acunzo

Translation: We have two ears and one mouth for a reason. LISTEN. 👂

17. “If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman

Translation: Don’t be paralyzed by perfection. it’s a myth. Launch already! 🧚‍♂️

18. “Strive not to be a success, but rather to be of value.” – Albert Einstein

Translation: Give value and watch doors open up. 🚪

19. “Your brand is the single most important investment you can make in your business.” – Steve Forbes

Translation: Are you doubling down? 🃏

20. “Usability is about people and how they understand and use things, not about technology.” – Steve Krug

Translation: UX is like psychology for the online world

21. “The way to get started is to quit talking and start doing.” – Walt Disney

Translation: Just. Do. It. Already.

22. “I haven’t failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison

Translation: And then bam! It goes off like a 💡

23. “If the reputation of a company’s products and services is its face, the talent brand is its heart and soul.” – Hank Stringer & Rusty Rueff

Translation: The goal is to have a great face mixed with an amazing talent to provide value

24. “There is no design without discipline. There is no discipline without intelligence.” – Massimo Vignelli

Translation: They go hand in hand like peanut butter and jelly 🥪

25. “Whether you think you can, or think you can’t — you’re right.” – Henry Ford

Translation: We all have a choice. What do you choose?

26. “You must be the change you wish to see in the world.” – Mahatma Gandhi

Translation: Crave change? It starts with us. What are you waiting for?

27. “If people like you they will listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar

Translation: Build trust at every touchpoint and your customers will reward you. Over and over again.

28. “Bad design is smoke, while good design is a mirror.” – Juan-Carlos Fernandez

Translation: Don’t let your brand disapate like smoke, keep reflecting 🔥

29. “Always deliver more than expected.” – Larry Page

Translation: Do more. Always.

30. “The difference between ordinary and extraordinary is that little extra.” – Jimmy Johnson

Translation: Give a bit more. What’s the worst that can happen?

31. “A brand is a voice and a product is a souvenir.” – Lisa Gansky

Translation: What are you taking home to remember and to hold onto? 👑

32. “Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.” – Jakob Nielsen

Translation: It’s for them, not for you. Stay consistent.

33. “High expectations are the key to everything.” – Sam Walton

Translation: This is an internal CTA. What is your org doing to achieve greatness?

34. “I find that the harder I work, the more luck I seem to have.” -Thomas Jefferson

Translation: No surprise here. Luck is waiting for us all ☘️

35. “You can’t build a reputation on what you are going to do.” – Henry Ford

Translation: Too many ideas and not enough strategic planning to get the idea launched

36. “Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.” – Jeffrey Zeldman

Translation: You have to have empathy with your customers

37. “It’s hard to beat a person who never gives up.” – Babe Ruth

Translation: Rocky Balboa in Rocky I. Nuff’ said. 🥊

38. “It is better to fail in originality than to succeed in imitation.” – Herman Melville

Translation: And remember to give credit where credit is due

39. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

Translation: We’re all under the microscope so act accordingly 🔬

40. “Designing a product is designing a relationship.” – Steve Rogers

Translation: Quality over quantatity is the golden ratio here

41. “Your most unhappy customers are your greatest source of learning.” – Bill Gates

Translation: We have two ears and one mouth for a reason. LISTEN. 👂

42. “Design is the silent ambassador of your brand.” – Paul Rand

Translation: Shhhhh. We’re judging you with our eyes 👀

43. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

Translation: It’s the gut feeling that your brand gives off that matters

44. “User-centered design means understanding what your users need, how they think, and how they behave – and incorporating that understanding into every aspect of your process.” – Jesse James Garrett

Translation: How often do you tear apart your customer journey to make it better?

45. “Always treat your employees exactly as you want them to treat your best customers.” – Stephen R. Covey

Translation: External and internal alignment equates to soaring profits. 📈

46. “Brand is just a perception, and perception will match reality over time.” – Elon Musk

Translation: What is the perception your brand is giving off? Are you happy with it?

47. “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

Translation: Provide value over everything and watch your tribe grow

48. “Users do not care about what is inside the box, as long as the box does what they need done.” – Jef Raskin

Translation: Focus on what’s important and the outcome

49. “Waiting for perfect is never as smart as making progress.” – Seth Godin

Translation: Small steps moves mountains. Waiting for perfection moves bowels 🙂 ⛰

50. “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” – David Ogilvy

Translation: Advertising is just another page in the ever-evolving story of your brand 📚

51. “Products are made in a factory but brands are created in the mind.” – Walter Landor

Translation: Hearts and mind to be exact 💌

52. “Design is intelligence made visible.” – Alina Wheeler

Translation: Let’s not design for design purposes, but design in a strategic, smart way

53. “If everything seems under control, you’re just not going fast enough.” – Mario Andretti

Translation: What is control anyway? Pretty subjective if you ask me.

54. “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” – David Brier

Translation: Brand is what THEY say it is. Not what YOU say it is

55. “Your personal brand serves as your best protection against business factors you can’t control.” – Dan Schawbel

Translation: Protect your personal brand like your career depends on it, because more than likely it does

56. “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser

Translation: But make sure that wow factor is also produced on time and on budget 😎

57. “Never, never, never give up.” – Winston Churchill

Translation: if you’re not making progress…You’re dying!

58. “Your brand is a story unfoling across all customer touch points.” – Jonah Sachs

Translation: Buckle up. There are endless brand touchpoints. Which matter most? 🏎

59. “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.” – Tim Ferriss

Translation: Manage your reputation best you could, both online and offline 🌎

60. “Design creates culture. Culture shapes values. Values determine the future.” – Robert L. Peters

Translation: And the the future is now! 🤖

61. “The greatest glory in living lies not in never falling, but in rising every time we fall.” – Nelson Mandela

Translation: What’s your bounce back rate? Focus on that, not failure.

62. “A brand is not just a logo, a website, or your business cards… it’s an experience.”

Translation: It’s more than an experience. It’s experience + perception (mixed with a bit of aesthetics)

63. “Branding is the process of connecting good strategy with good creativity.” – Marty Neumeier

Translation: Seek the harmony between the two and focus on providing value to your audience

64. “Your brand is not what you sell.” – John Iwata

Translation: Stop being so fcking transactional and build a brand of purpose and pride

65. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.” – James Cameron

Translation: Do you have a BHAG? What is it? 🏆

66. “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

Translation: Your brand is your reputation. What are people saying behind your back? 🙉

67. “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson

Translation: Commit to be great

68. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith

Translation: Let’s meet on the stoop and pass the time together telling stories

69. “Life is what happens when you’re busy making other plans.” – John Lennon

Translation: And just like that, another day, week, month, and year is ending.

70. “Today, People are the most effective Marketing channel of your Brand.”

Translation: Word of mouth is still king and isn’t going away anytime soon 🤴

71. “The most important thing to remember is you must know your audience.” – Lewis Howes

Translation: If you know them, they’ll tell you everything

72. “Pro tip: Watch political campaigns. That’s where innovation is happening in content marketing.” – Devon Hopkins

Translation: WTF is happening this year then? 🤦‍♂️

73. “Spread love everywhere you go. Let no one ever come to you without leaving happier.” – Mother Teresa

Translation: Remember Biggie. Spread love, it’s the Brooklyn way! 🌇

74. “Every interaction, in any form, is branding.” – Seth Godin

Translation: Every touchpoint is an opportunity to build trust

75. “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” – Jason Hartman

Translation: What do you promise with your personal brand?

76. “If everyone is thinking alike, then somebody isn’t thinking.” – General George Patton

Translation: Find me on the third pasture with land, a view, and time to think and create

77. “Always remember that you are absolutely unique. Just like everyone else.” – Margaret Mead

Translation: You’re a 1-OAK. A great big tree full of like. 🔥

78. “Brand is the story. Design is the storytelling.” – Susan Sellers

Translation: We need harmony across all departments to build something amazing

79. “Your brand is a gateway to your true work.” – Dave Buck

Translation: It’s everything you are, believe in, and give off

80. “Creativity is intelligence having fun.” – Albert Einstein

Translation: Who else is having a blast? 🎢

81. “Don’t judge each day by the harvest you reap but by the seeds that you plant.” – Robert Louis Stevenson

Translation: What’s on the table today is predicated on yesterdays work. ⏰

82. “Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” – Simon Mainwaring

Translation: Consistency in everything is essential to scale ⚖️

83. “A brand’s strength is built upon its determination to promote its own distinctive values and mission.” – Professor Jean-Noel Kapferer

Translation: Draw your line in the sand and plant your flag. This is your positioning. Your value proposition. 🏁

84. “Creativity about life, in all aspects, I think, is still the secret of great creative people.” – Leo Burnett

Translation: And what a blank canvas it is 🌎

85. “The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” – Helen Keller

Translation: This is why we try and serve the hearts and minds of our customers.

86. “Brand yourself before others do.” – Unknown

Translation: Control of your personal brand before the world dictates who you are 🌎

87. “If you’re your authentic self, you have no competition.” – Scott Stratten

Translation: The ultimate blue ocean strategy. Authenticity 🐳

88. “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

Translation: Experiment with everything. Especially those “tried and true” theories 🤔

89. “Whoever is happy will make others happy too.” – Anne Frank

Translation: Positivity fosters positivity. Be the the light!

90. “When you look at a strong brand, you see a promise.” – Jim Mullen

Translation: Live your brand promise and win the hearts and minds of your audience

91. “Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.” – Kate Kaplan

Translation: It’s that, and then some. 😎

92. “The consumer is not a moron; she is your wife.” – David Ogilvy

Translation: None needed, just posting a quote 😎

93. “Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

Translation: Seek the road less traveled and find yourself. Literally!

94. “Be so good they can’t ignore you.” – Steve Martin

Translation: Play your game, consistently. 🎳

95. “Art is not what you see, but what you make others see.” – Edgar Degas

Translation: It’s not for you, but for them (your audience). They make or break your art.

96. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

Translation: This TED TAlk changed my life in 2011. Just saying!

97. “Life is really simple, but we insist on making it complicated.” – Confucius

Translation: Stillness is the key 🗝

98. “Branding is the art of becoming knowable, likable and trustable.” – John Jantsch

Translation: It’s as much an art as it is a science these days

99. “Have no fear of perfection – you’ll never reach it.” – Salvador Dalí

Translation: Perfection doesn’t exist, but perfect practice does

100. “Know thyself. Know the customer. Innovate.” – Beth Comstock

Translation: What problem do you solve and for whom? Tell me in the comments! 👇

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